AI-Driven B2B Content Strategist for Growth

Acrisure; Grand Rapids (MI); Sur place; USD 170 000 - 195 000; Plein temps

Avantages offerts par ce poste

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Wellness Resources

Paid Time Off

Résumé du poste

Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the stages of the buying journey for a growing portfolio. This role turns messaging and positioning into scalable, high‑performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes.

An ideal candidate brings curiosity to both connecting with subject matter experts to inform content and leveraging AI to improve content quality

Qualifications

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling ability with strong editorial taste and content quality.
• Deep understanding of human nature, buyer behavior, and what content performs across channels.
• High attention to detail and commitment to craft, consistency, and accuracy.
• Strong collaborator with experience across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
• Interest in and experience experimenting with AI tools to improve content workflows and outcomes.

Responsabilités

• Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
• Develop and own a content strategy that supports demand generation campaigns across the buying journey.
• Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities.

Connaissances

Storytelling

Editorial judgment

Buyer insights

Editorial craft

Collaboration across teams

AI in content

Formation

Bachelor’s degree in Marketing/Communications/Journalism/English

Outils

AI tools

SEO tools

Editorial platforms

Description du poste

Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the stages of the buying journey for a growing portfolio. This role turns messaging and positioning into scalable, high‑performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes.

An ideal candidate brings curiosity to both connecting with subject matter experts to inform content and leveraging AI to improve content quality