Content Strategy & Innovation Lead — AI-Driven Growth

Acrisure; Grand Rapids (MI); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

401(k) plan

Paid time off

Calm app subscription

Health Savings Account (HSA)

Commuter benefits

Employee discount programs

Job summary

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value Acrisure in the market. You will lead content across a designated portfolio, blending storytelling with AI-powered and video-first strategies to scale impact across channels and audiences.

Collaborating with Product Marketing, Demand Gen, and Sales Enablement, you’ll drive engagement, pipeline, and revenue while upholding brand

Qualifications

• 7+ years of experience in content marketing, content strategy, editorial, storytelling, or related disciplines.
• Experience building content programs in high-growth or complex B2B organizations.
• Experience creating thought leadership, executive content, customer stories, and demand generation content.
• Familiarity with video marketing, AI-enabled content workflows, and modern content management practices is highly desirable.
• Background in fintech, insurance, financial services, SaaS, enterprise technology, or other complex services industries is a plus but not required.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness through decision.
• Create and oversee the development of high-quality content assets including articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content.
• Translate complex topics into engaging, buyer-centric content that informs and inspires action.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Ensure all content aligns with brand standards, messaging frameworks, and audience expectations.
• Manage content projects from concept through delivery while maintaining quality and consistency.
• Conduct audience, industry, market, and competitive research to inform content strategy.
• Monitor industry trends and emerging topics that can create opportunities for thought leadership.
• Gather insights from customers, business leaders, partners, and subject matter experts to strengthen content relevance and credibility.
• Use research to identify new content opportunities and improve performance.
• Leverage GenAI and emerging content technologies to improve content ideation, creation, personalization, and optimization.
• Develop and share best practices for AI-enabled content creation and workflow efficiency.
• Explore opportunities for modular content development, content reuse, and scalable content production.
• Serve as an advocate for innovation by testing new tools, approaches, and content formats.
• Balance efficiency and experimentation with strong editorial standards and brand stewardship.
• Establish goals and measurement frameworks for content performance.
• Analyze engagement, consumption, influence, and conversion metrics to understand content effectiveness.
• Use content insights to continuously improve strategy, planning, and execution.
• Share performance learnings and best practices with marketing stakeholders.
• Partner closely with Product Marketing to transform messaging and positioning into compelling audience-focused content.
• Collaborate with Demand Generation and Integrated Marketing teams to support campaign goals and buyer engagement strategies.
• Work with Digital Marketing to ensure content is optimized for discoverability, search, and user experience.
• Partner with Sales Enablement to support customer conversations with relevant and effective content assets.
• Build strong relationships with subject matter experts and business leaders across the organization.

Skills

Storytelling

Editorial judgment

Content strategy

Buyer insights

AI tools

Video content

Project management

Stakeholder management

Research

Editorial skills

Education

Bachelor's degree in Marketing/Communications/Journalism/English/Business

Job description

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value Acrisure in the market. You will lead content across a designated portfolio, blending storytelling with AI-powered and video-first strategies to scale impact across channels and audiences.

Collaborating with Product Marketing, Demand Gen, and Sales Enablement, you’ll drive engagement, pipeline, and revenue while upholding brand