AI-Driven Content Marketing Leader

Acrisure; Dallas (TX); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision insurance

401(k) with employer match

Paid time off

Job summary

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value Acrisure in the market. You will lead content strategies across channels, blending storytelling with AI-powered approaches to scale impact.

Working with Product Marketing, Demand Gen, and Sales Enablement, you will drive engagement, pipeline, and revenue outcomes while maintaining strong editorial standards and brand stewardship.

Qualifications

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills with strong editorial judgment.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating content across multiple formats, including written, visual, and video content.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions and audiences.
• Translate go-to-market strategy into content plans supporting growth.
• Build and maintain editorial calendars aligned to campaigns and opportunities.
• Identify content gaps and emerging themes to strengthen engagement.
• Ensure content supports all stages of the buyer journey from awareness to decision.

Skills

Content strategy

Storytelling

Audience engagement

Editorial judgment

Cross-functional collaboration

Research

Trends analysis

Editorial standards

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field

Tools

AI tools

Video marketing

Job description

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value Acrisure in the market. You will lead content strategies across channels, blending storytelling with AI-powered approaches to scale impact.

Working with Product Marketing, Demand Gen, and Sales Enablement, you will drive engagement, pipeline, and revenue outcomes while maintaining strong editorial standards and brand stewardship.