B2B Content Strategist: Growth, AI & Storytelling

Acrisure; Boston (MA); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with immediate vesting

HSA/FSA

Job summary

Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the stages of the buying journey for a growing portfolio of fintech and insurance solutions. This role turns messaging and positioning into scalable, high-performing content assets that engage buyers and drive business outcomes.

An ideal candidate brings curiosity to connect with subject matter experts, leverages AI to improve content quality and efficiency, and collaborates

Qualifications

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling ability with a strong sense of editorial taste and content quality.
• Deep understanding of human nature, buyer behavior, and what content performs across channels.
• High attention to detail and commitment to craft, consistency, and accuracy.
• Strong collaborator with experience working across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
• Interest in and experience experimenting with AI tools to improve content workflows and outcomes.

Responsibilities

• Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
• Develop and own a content strategy that supports demand generation campaigns across the buying journey.
• Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities.
• Create and oversee the development of high‑quality content assets, including blogs, guides, ebooks, videos, and customer stories.
• Ensure content is on brand, on message, and optimized for channel, format, and intended buyer journey stage.
• Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
• Collaborate closely with Product Marketing to turn messaging and positioning into compelling content.
• Partner with Campaigns to support integrated campaign execution.
• Work with Digital to ensure content is discoverable, optimized, and aligned to search intent (SEO and AEO).
• Act as a steward of content quality, maintaining exceptional standards for storytelling, clarity, and craft.
• Apply strong editorial judgment and attention to detail across all deliverables.
• Continuously evaluate content performance and identify opportunities to improve content.
• Explore and apply AI tools to enhance content ideation, creation, optimization, and scalability.
• Use AI to increase speed and efficiency while maintaining high editorial standards.

Skills

Content strategy

B2B marketing

Editorial judgment

AI tools

Education

Bachelor’s degree in Marketing, Communications, Journalism, English

Tools

SEO

CMS

Job description

Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the stages of the buying journey for a growing portfolio of fintech and insurance solutions. This role turns messaging and positioning into scalable, high-performing content assets that engage buyers and drive business outcomes.

An ideal candidate brings curiosity to connect with subject matter experts, leverages AI to improve content quality and efficiency, and collaborates