Senior Brand Strategy & Growth Lead

dfa; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

dfa is seeking a senior brand leader to drive development and execution of key marketing initiatives for national brands and portfolios. You will lead cross-functional teams across marketing, product development and sales to ensure a consistent, resonant brand message across channels.

The role emphasizes strategic brand management, new product launches, and ROI-focused planning with agency partners and internal stakeholders in a fast-paced environment.

Qualifications

• Undergraduate degree in marketing or related curriculum or equivalent experience.
• 8+ years in brand marketing, marketing, sales, or related field.
• Experience with new product launch and commercialization processes.
• Certification and/or license may be required during employment.

Responsibilities

• Lead development and execution of brand strategy to meet business objectives.
• Oversee consumer and shopper communications including brand messaging across channels.
• Manage outside agencies for advertising, PR, digital, and packaging.
• Plan and optimize portfolio marketing to hit short- and long-term goals.
• Collaborate cross-functionally to develop positioning and go-to-market plans.
• Guide day-to-day project execution with internal and external partners.
• Support sales and customer development with market-level programs.
• Analyze data to inform pricing, merchandising, and competitive response.
• Drive new product process from opportunity to commercialization.
• Develop and manage brand marketing budget and ROI reporting.

Skills

Brand marketing

Strategic thinking

Presentation skills

Cross-functional teamwork

Data interpretation

Education

Bachelor’s in marketing or related field

8+ years in brand marketing / sales

New product launch experience

Certification/license may be required

Tools

CRM/Marketing analytics tools

Microsoft Office Suite

Job description

dfa is seeking a senior brand leader to drive development and execution of key marketing initiatives for national brands and portfolios. You will lead cross-functional teams across marketing, product development and sales to ensure a consistent, resonant brand message across channels.

The role emphasizes strategic brand management, new product launches, and ROI-focused planning with agency partners and internal stakeholders in a fast-paced environment.