Senior Brand Strategy & Growth Lead

Dairy-Farmers-of-America,-Inc.

Chicago (IL)

On-site

USD 130,000 - 150,000

Full time

7 days ago

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Job summary

Dairy-Farmers-of-America, Inc. in Chicago, IL seeks a seasoned brand marketing leader to drive development and execution of key marketing initiatives for national brands and portfolios across regions.

You will guide cross-functional teams, ensure consistent brand messaging, and lead efforts from strategy to implementation, including new product launches and ROI tracking. Must have 8+ years in brand marketing or related roles, with strong capabilities in communication, analytics, and

Qualifications

Advanced knowledge of brand marketing principles and practices.
Strong knowledge of new product introduction and commercialization process.
Able to present ideas clearly and convincingly to internal teams and external partners.
Able to analyze and interpret brand data from primary/secondary sources.

Responsibilities

Lead brand strategy development to support business objectives.
Oversee consumer and shopper communications including messaging, PR, and digital channels.
Manage outside agency partners (ad agencies, PR, digital, packaging).
Develop plans to maximize portfolio and marketing initiatives to hit sales and profit goals.
Collaborate cross-functionally to create compelling positioning and differentiation.