Senior Brand Strategy & Campaign Leader

Dun-; Florham Park (NJ); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Generous paid time off

Parental leave

Paid sick time

Education assistance

Volunteer days & donation matching

401(k) with company matching

Health, dental, vision insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to own the brand narrative, governance, and activation across channels. You will partner with creative, communications, and portfolio marketing teams to translate business objectives into compelling brand experiences.

You will define brand architecture, naming conventions, and KPIs, lead campaigns, and ensure consistency in advertising, events, web, and customer touchpoints.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.
• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.
• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.
• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.
• Strong organizational and project management skills.
• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.
• Proficiency in Microsoft Office Suite skills.
• Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.
• Show an ownership mindset in everything you do. Be a problem solver, be curious and beinspired to take action.
• Continuous growth mindset, keep learning through social experiences and relationships withstakeholders, experts, colleagues and mentors as well as widen and broaden yourcompetencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market.

Responsibilities

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc.
• Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.
• Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently.
• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.
• Establish tracking and reporting frameworks, using data to inform decisions.
• Stay current with trends in branding, design, and consumer behavior to inform creative direction.
• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.
• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Skills

Brand strategy

Brand governance

Stakeholder management

Campaign planning

Naming strategy

Brand architecture

Messaging

Data-driven

Project management

AI awareness

Communication

English fluency

Education

Bachelor’s degree in marketing

Job description

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to own the brand narrative, governance, and activation across channels. You will partner with creative, communications, and portfolio marketing teams to translate business objectives into compelling brand experiences.

You will define brand architecture, naming conventions, and KPIs, lead campaigns, and ensure consistency in advertising, events, web, and customer touchpoints.