Senior Brand Architect & Campaign Leader

Dnb; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid time off

Parental leave (up to 16 weeks)

Sick time

Education assistance

Volunteer days

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to lead the development, activation, and governance of brand initiatives across channels. You will own the brand narrative, strategy, and naming approach, ensuring consistency across master brands, products, programs, and partner offerings.

You will work cross-functionally with creative, communications, portfolio marketing, events, and digital teams to translate business objectives into compelling brand experiences.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; B2B/tech experience is a plus.
• Strong understanding of brand identity, messaging, visual systems, and governance.
• Experience leading naming workstreams and branding governance.
• Data-driven approach using insights to inform strategy and optimize impact.

Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative.
• Govern brand architecture and naming conventions for master and sub-brands.
• Lead brand campaigns and initiatives across media, events, digital, and more.
• Create and maintain brand governance materials and training resources.
• Collaborate with stakeholders to ensure alignment with brand standards and KPIs.
• Manage timelines, budgets, and resources to deliver brand assets and experiences.
• Define KPIs for brand health and establish tracking/reporting frameworks.

Skills

Brand strategy

Brand governance

Campaign planning

Cross-functional collaboration

KPI tracking

Data-driven

AI tools awareness

Microsoft Office

Education

Bachelor’s degree in marketing/communications/related field

Tools

Microsoft Office Suite

Job description

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to lead the development, activation, and governance of brand initiatives across channels. You will own the brand narrative, strategy, and naming approach, ensuring consistency across master brands, products, programs, and partner offerings.

You will work cross-functionally with creative, communications, portfolio marketing, events, and digital teams to translate business objectives into compelling brand experiences.