Brand Strategy & Growth Lead

Dairy Farmers of America, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Dairy Farmers of America, Inc. is seeking an experienced Brand Marketing Leader to drive the development and execution of national brand initiatives across multiple regions.

You will lead cross-functional teams, align messaging across channels, and oversee agency partners to ensure consistent brand stories that resonate with customers. Responsibilities include guiding brand strategy, launching new products, and optimizing portfolio performance through deep consumer insights.

Qualifications

• Undergraduate degree in marketing or related field; 8+ years in brand marketing or related roles.
• Experience with new product launches and commercialization processes.
• Ability to lead cross-functional teams and manage multiple priorities.

Responsibilities

• Lead brand strategy development to support objectives across national brands or portfolios.
• Oversee consumer and shopper communications, including PR, digital, and in-store messaging.
• Manage external agencies to execute advertising, packaging, and digital initiatives.
• Develop plans to maximize portfolio performance, sales, and profit objectives.
• Collaborate with cross-functional teams to craft compelling positioning and go-to-market plans.
• Direct day-to-day project execution with internal and external partners.
• Work with sales to support market- and account-level programs and ROI tracking.
• Leverage syndicated data and insights to inform pricing, merchandising, and competitive response.
• Lead new product processes from opportunity to commercialization.

Skills

Brand marketing

Strategic thinking

Presentation skills

Data analysis

Go-to-market planning

Cross-functional leadership

Project management

Education

Undergraduate degree in marketing

Job description

Dairy Farmers of America, Inc. is seeking an experienced Brand Marketing Leader to drive the development and execution of national brand initiatives across multiple regions.

You will lead cross-functional teams, align messaging across channels, and oversee agency partners to ensure consistent brand stories that resonate with customers. Responsibilities include guiding brand strategy, launching new products, and optimizing portfolio performance through deep consumer insights.