Senior Brand Strategy & Campaigns Leader

Dun & Bradstreet; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO

Parental leave

Sick leave

Education support

Volunteer days

401k

Wellbeing benefits

Health insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to shape our brand strategy, governance, and naming across products, services, and programs. You will lead cross-functional teams, translate business objectives into compelling brand experiences, and drive campaigns that raise awareness and affinity.

This role requires deep experience in brand architecture, messaging, and governance, with a data-driven mindset to measure health and impact across channels.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; B2B or tech experience is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, and governance.
• Experience supporting brand architecture, product hierarchy, and naming conventions.
• Ability to translate complex product structures into customer-relevant naming.

Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative.
• Define and govern brand architecture including master and sub-brands and offerings.
• Support brand naming strategy and governance for new products and data offerings.
• Lead planning and execution of brand campaigns across media, events, and digital.
• Create and maintain brand governance materials and enablement resources.
• Serve as the primary brand steward ensuring consistent brand application.
• Define KPIs for brand health and establish tracking frameworks.
• Stay current with branding trends to inform creative direction.
• Collaborate with stakeholders to align and execute brand standards.
• Manage timelines, budgets, and resources for brand assets.

Skills

Brand strategy

Brand architecture

Naming conventions

Campaign planning

Brand governance

KPIs & analytics

Stakeholder management

Project management

Microsoft Office

AI awareness

Education

Bachelor’s degree in marketing/communications

Tools

Microsoft Office Suite

SEO

Job description

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to shape our brand strategy, governance, and naming across products, services, and programs. You will lead cross-functional teams, translate business objectives into compelling brand experiences, and drive campaigns that raise awareness and affinity.

This role requires deep experience in brand architecture, messaging, and governance, with a data-driven mindset to measure health and impact across channels.