Senior Brand Marketing Leader - B2B Tech & Growth

Dun & Bradstreet; Center Valley (Lehigh County); Presencial; USD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Generous paid time off

Parental leave

Education assistance

Volunteer days

401k with company matching

Health & wellness benefits

Resumo da oferta

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to lead brand strategy and governance across channels. You will shape the brand narrative and ensure consistency in how the brand is expressed, partnering with creative, communications, and portfolio marketing teams.

The role focuses on driving awareness, positioning, and differentiation while managing programs, campaigns, and partner branding initiatives. Strong collaboration and a data-driven mindset are essential.

Qualificações

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.

Responsabilidades

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative.
• Help define, document, and govern brand architecture across master brand, sub-brands, product, and partner offerings.
• Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities.
• Lead planning and execution of brand campaigns and initiatives across media, events, digital, and social.
• Create and maintain brand governance materials and enablement resources for internal teams and agencies.

Conhecimentos

Brand strategy

Brand governance

Naming strategy

Campaign management

Cross-functional leadership

Brand architecture

KPIs & analytics

Brand storytelling

AI awareness

Formação académica

Bachelor’s degree in Marketing/Communications

Ferramentas

Microsoft Office Suite

Descrição da oferta de emprego

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to lead brand strategy and governance across channels. You will shape the brand narrative and ensure consistency in how the brand is expressed, partnering with creative, communications, and portfolio marketing teams.

The role focuses on driving awareness, positioning, and differentiation while managing programs, campaigns, and partner branding initiatives. Strong collaboration and a data-driven mindset are essential.