Senior Brand Strategy & Growth Lead

Dairy Farmers of America; Chicago (IL); On-site; USD 95,000 - 135,000; Full time

Job summary

Dairy Farmers of America is seeking a seasoned marketing leader to drive brand strategy for national brands and portfolios across regions. You will guide cross-functional teams in marketing, product development, and sales to ensure consistent brand messaging across channels and audiences.

The role requires deep expertise in brand marketing, product launches, and data-driven decision making, with collaboration across internal teams and external partners to optimize ROI and market impact.

Qualifications

• 8+ years of brand marketing, marketing (category management, trade, general), sales, or related experience.
• New product launch/commercialization experience.
• Certification and/or License may be required during course of employment.

Responsibilities

• Lead comprehensive brand strategy development to support business objectives.
• Lead consumer and shopper communication development including brand positioning, messaging, advertising, packaging, promotions, PR, digital, and shopper marketing.
• Manage day-to-day relationships with outside agency partners (advertising, packaging, PR, digital).
• Develop plans to maximize the product portfolio and marketing initiatives to achieve sales, shares, and profit objectives.
• Collaborate with cross-functional teams to develop positioning and messaging, and identify unique selling propositions.

Skills

Brand strategy

Cross-functional leadership

Advertising & PR

Digital marketing

Presentation skills

Education

Bachelor's degree in marketing

Job description

Dairy Farmers of America is seeking a seasoned marketing leader to drive brand strategy for national brands and portfolios across regions. You will guide cross-functional teams in marketing, product development, and sales to ensure consistent brand messaging across channels and audiences.

The role requires deep expertise in brand marketing, product launches, and data-driven decision making, with collaboration across internal teams and external partners to optimize ROI and market impact.