Senior Brand Strategy Lead — Growth & Launch

Dairy Challenge; Chicago, Northern (IL, KY); Hybrid; USD 130,000 - 150,000; Full time

Job summary

Dairy Challenge seeks a marketing leader to develop and execute brand strategies for national brands across regions. You will lead cross-functional teams in marketing, product development, and sales to ensure consistent brand messaging across channels and drive growth.

Responsibilities include leading brand strategy, consumer and shopper communications, managing external agency partners, and optimizing plans to maximize portfolio performance and ROI. Travel 5-15%.

Qualifications

• Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education).
• 8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experience.
• New product launch/commercialization experience, including a strong understanding of the new product development process.
• Certification and/or License – may be required during course of employment.

Responsibilities

• Lead comprehensive brand strategy development to support business objectives.
• Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing.
• Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital).
• Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives.
• Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market.

Skills

Brand marketing knowledge

Cross-functional leadership

Presentation skills

Analytical skills

English proficiency

Education

Undergraduate degree in marketing or related curriculum

Job description

Dairy Challenge seeks a marketing leader to develop and execute brand strategies for national brands across regions. You will lead cross-functional teams in marketing, product development, and sales to ensure consistent brand messaging across channels and drive growth.

Responsibilities include leading brand strategy, consumer and shopper communications, managing external agency partners, and optimizing plans to maximize portfolio performance and ROI. Travel 5-15%.