Senior Brand Strategy & Campaign Leader

Dnb; Florham Park (NJ); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Generous paid time off

Parental leave (up to 16 weeks)

Paid sick time

Education assistance

Volunteer days & donation matching

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet seeks a Senior Brand Marketing Manager to lead brand strategy, governance, and multi-channel campaigns. You’ll shape naming, architecture, and messaging across products and partnerships, collaborating with creative, portfolio marketing, media, events, and digital teams to drive awareness and differentiation.

The role emphasizes data-driven decision making, KPI tracking, and storytelling that aligns with the company’s master brand while supporting growth in a fast-paced,

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 8+ years of brand marketing experience; B2B/tech a plus.
• Strong brand identity, messaging, and governance understanding.
• Ability to translate complex product data into customer-friendly naming.

Responsibilities

• Develop and refine brand strategy, messaging, voice, and narrative.
• Govern brand architecture for master and sub-brands, products, and programs.
• Lead brand campaigns across media, events, and digital channels.
• Create and maintain brand guidelines, templates, and enablement resources.
• Act as primary brand steward ensuring consistent application across materials and experiences.
• Define KPIs for brand health and establish tracking frameworks.
• Collaborate with stakeholders and agencies to ensure alignment with brand standards.
• Manage timelines, budgets, and resources for brand assets and experiences.

Skills

Brand strategy

Cross-functional leadership

Campaign planning

Brand governance

Naming strategy

KPIs & analytics

Stakeholder management

Project management

AI awareness

Microsoft Office

Education

Bachelor’s degree in marketing/communications

Tools

MS Office

Job description

Dun & Bradstreet seeks a Senior Brand Marketing Manager to lead brand strategy, governance, and multi-channel campaigns. You’ll shape naming, architecture, and messaging across products and partnerships, collaborating with creative, portfolio marketing, media, events, and digital teams to drive awareness and differentiation.

The role emphasizes data-driven decision making, KPI tracking, and storytelling that aligns with the company’s master brand while supporting growth in a fast-paced,