Senior Brand Architect & Campaign Leader

Dun-; Center Valley (Lehigh County); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Generous paid time off

Parental leave

Paid sick time

Education assistance

Volunteer days and donation matching

401k with company matching

Health & wellness benefits

Medical, dental & vision insurance

Job summary

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to lead development, activation, and governance of our brand initiatives across channels. You will own the brand narrative and strategy, driving campaigns that build awareness and affinity while ensuring consistency with our master brand, sub-brands, products, and programs.

This role collaborates with creative, communications, portfolio marketing, media, events, and digital teams to translate business objectives into compelling brand

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing.
• Experience in B2B or technology industries is a plus.
• Strong understanding of brand identity, messaging, visual systems, and governance.
• Experience with naming workstreams and SEO considerations.
• Excellent written and verbal communication, executive-ready recommendations.
• Data-driven approach using insights to inform strategy.
• Strong organizational and project management skills.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative.
• Govern brand architecture and naming conventions.
• Lead planning and execution of brand campaigns and initiatives.
• Create and maintain brand governance materials.
• Review materials to ensure consistent brand application.
• Define KPIs for brand health and establish tracking frameworks.
• Stay current with branding trends.
• Collaborate with internal stakeholders and creative teams.
• Manage timelines, budgets, and resources.

Skills

Brand strategy

Brand governance

Naming conventions

Campaign planning

Stakeholder management

Data-driven marketing

Project management

AI tools awareness

Executive communication

English fluent

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Microsoft Office Suite

Job description

Dun & Bradstreet is seeking a Senior Brand Marketing Manager to lead development, activation, and governance of our brand initiatives across channels. You will own the brand narrative and strategy, driving campaigns that build awareness and affinity while ensuring consistency with our master brand, sub-brands, products, and programs.

This role collaborates with creative, communications, portfolio marketing, media, events, and digital teams to translate business objectives into compelling brand