Senior Brand Licensing Lead

Genuine Parts Company; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

Genuine Parts Company in Atlanta, GA is seeking a Licensing Manager to oversee brand licensing programs, licensee relationships, and licensing agreements that extend and strengthen the company’s brands. You will plan, execute, and measure licensing initiatives while ensuring all activities align with brand standards and business objectives.

The ideal candidate will have 5+ years of experience managing licensing programs for large brands, with proven ability to collaborate with licensees,

Qualifications

• Experience managing licensing programs and agreements for large brands.
• Experience working with licensees, manufacturers, retailers, agencies, and internal cross-functional partners.
• Knowledge of licensing-agreement components, IP rights, trademark usage, royalty structures, product approvals, and compliance processes.
• Proven ability to manage multiple programs, contracts, priorities, and deadlines with strong attention to detail.
• Strong commercial, analytical, negotiation, communication, and presentation skills.

Responsibilities

• Oversee day-to-day operation of brand licensing programs, including onboarding and product approvals.
• Lead relationships with licensees, manufacturers, agencies, retailers, and other external partners.
• Coordinate the development, review, execution, and renewal of licensing agreements in partnership with Legal, Finance, and Brand leadership.
• Track contractual rights, obligations, deliverables, exclusivity provisions, term dates, insurance requirements, and royalty-reporting requirements.
• Oversee the creative approval process for licensed products, packaging, marketing materials, and use of brand trademarks.
• Ensure licensees comply with brand guidelines, quality standards, product-safety requirements, and contractual terms.
• Partner with Brand, Marketing, Merchandising, Product, Sales, and Operations teams to identify licensing opportunities that support strategic objectives.
• Monitor market trends, consumer insights, competitive activity, and category opportunities to inform licensing strategy.
• Manage licensing calendars, budgets, forecasts, royalty reporting, and performance scorecards.
• Prepare program updates, financial analyses, and recommendations for leadership.
• Support negotiations and evaluation of new licensing opportunities, partner renewals, and program expansions.
• Identify and address program risks, including unauthorized brand use or noncompliance with agreement terms.

Education

Bachelor's degree in Marketing or related field

Job description

Genuine Parts Company in Atlanta, GA is seeking a Licensing Manager to oversee brand licensing programs, licensee relationships, and licensing agreements that extend and strengthen the company’s brands. You will plan, execute, and measure licensing initiatives while ensuring all activities align with brand standards and business objectives.

The ideal candidate will have 5+ years of experience managing licensing programs for large brands, with proven ability to collaborate with licensees,