Performance Media & Local Advertising Manager

Genuine Parts Company; Atlanta (GA); On-site; USD 95,000 - 125,000; Full time

Job summary

Genuine Parts Company is seeking a Marketing Manager for Performance Media and Local Advertising in the Atlanta market. The role leads SEM, Affiliate, and local agency coordination, reporting on performance and driving revenue across search and affiliate channels.

The candidate will collaborate with in-house teams and agencies, manage budgets, and present insights to leadership. The position requires strong reporting and presentation skills, a willingness to work in-office at least 3 days a

Qualifications

• Bachelor's degree in marketing, Advertising or Business preferred.
• 6+ years of experience in media/advertising.
• Fluent in all media channels across online; TV buying/strategy experience is a plus.
• Adobe or Google Analytics experience.
• Experience managing retail SEM channels is a plus.

Responsibilities

• Media Strategy & Execution of Performance channel: Oversee the execution of Paid Search, Text ads & Shopping and Affiliate.
• Be a key communicator with the inhouse search team and affiliate agency.
• Local Media: Help maintain and optimize for campaigns alongside NAPA local agencies.
• Manage the budgets across performance channels and local executions.
• Optimize active digital campaigns alongside internal and external agency partners (CTR, CPM, CPCs, etc.).
• Build strong relationships with media publishers & partners.
• Work cross-functionally and collaboratively across teams to ensure media tactics meet business objectives.
• Ensure creative, media plans and priorities are meeting local needs as they relate to messaging, content, and copy.
• Responsible for communicating business goals and strategies to partners and local agencies.
• Manage billing for performance channels and local agencies.
• Communicate marketing vision to local agencies throughout the year.
• Strong presentation skills and building materials to visualize campaign recaps and performance.

Skills

Marketing strategy

Paid search

Affiliate marketing

Budget management

Cross-functional collaboration

Education

Bachelor's degree in marketing/business

Tools

Google Analytics

Adobe Analytics

Job description

Genuine Parts Company is seeking a Marketing Manager for Performance Media and Local Advertising in the Atlanta market. The role leads SEM, Affiliate, and local agency coordination, reporting on performance and driving revenue across search and affiliate channels.

The candidate will collaborate with in-house teams and agencies, manage budgets, and present insights to leadership. The position requires strong reporting and presentation skills, a willingness to work in-office at least 3 days a