Strategic Licensing & Consumer Products Lead

Paddock; Charlotte (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

NASCAR in Charlotte, NC seeks a Manager, Licensing and Consumer Products to drive the execution and growth of licensed apparel and headwear, while partnering with licensees and internal teams to bring products to market at events and in everyday life.

You will lead licensing relationships, support merchandise programs for NASCAR events, and collaborate across Brand, Marketing, Legal, and Track Operations to ensure brand standards and fan-focused merchandising that drives revenue.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• At least 5 years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or a related field.
• Strong understanding of apparel product development, merchandising, and commercialization processes.
• Experience managing external partners, licensees, vendors, or client relationships.
• Strong project management, organizational, and communication skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.
• Experience in sports, entertainment, branded consumer products, or retail environments preferred.
• Familiarity with licensed apparel, headwear, merchandise planning, or event merchandise programs preferred.
• Knowledge of NASCAR, motorsports, or sports fan merchandise is a plus.
• Ability to travel up to 10%, including weekends, as business needs require.

Responsibilities

• Manage day-to-day relationships with assigned apparel and headwear licensees, serving as a primary business contact.
• Lead product development, licensing approvals, and commercialization timelines to support successful product launches.
• Identify opportunities to grow licensed apparel and headwear categories while maintaining alignment with NASCAR brand standards.
• Partner with licensees to develop merchandise assortments that reflect fan demand, industry trends, and business objectives.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
• Collaborate with trackside merchandise operators and internal stakeholders to execute event-specific merchandise strategies.
• Monitor category, retail, and event performance to identify opportunities for improvement and growth.
• Partner with Brand and Creative teams to communicate design direction, product priorities, and merchandising recommendations.
• Support revenue forecasting, budget planning, and business reporting for assigned licensees.
• Prepare presentations, account updates, and business recommendations for Licensing leadership.
• Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and external partners to support program success.
• Manage multiple projects and priorities while maintaining strong communication, organization, and attention to detail.
• Support strategic initiatives and special projects that contribute to the growth of NASCAR's licensing business.

Skills

Project management

Organizational skills

Communication

Licensing relationships

Excel

PowerPoint

Business reporting

Vendor management

Merchandising

Product development

Education

Bachelor's degree

Tools

Excel

PowerPoint

Business reporting tools

Job description

NASCAR in Charlotte, NC seeks a Manager, Licensing and Consumer Products to drive the execution and growth of licensed apparel and headwear, while partnering with licensees and internal teams to bring products to market at events and in everyday life.

You will lead licensing relationships, support merchandise programs for NASCAR events, and collaborate across Brand, Marketing, Legal, and Track Operations to ensure brand standards and fan-focused merchandising that drives revenue.