B2B Lifecycle Marketing Manager — Email & Nurture

Fivetran, Inc.; Denver (CO); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away from work

Professional development and training

Company virtual happy hours, free food

Monthly cell phone stipend

Mental health support platform access

Job summary

Fivetran is seeking a Lifecycle Marketing Manager for its Denver, CO hybrid office. You will own email strategy, run personalized journeys, and drive MQLs and pipeline through targeted nurture across the Commercial segment.

You’ll collaborate with demand gen, content, operations, and sales to connect nurture with broader campaigns, optimize segmentation, and improve conversion using data‑driven KPIs. Experience in B2B email, Marketo, and a lifecycle mindset is essential.

Qualifications

• 4+ years of relevant B2B marketing experience, owning email marketing and lead nurture.
• Hands-on Marketo experience with journeys, segmentation, personalization, and reporting.
• Proven ability to develop and optimize nurture campaigns to drive engagement.
• Strong email copywriting, deliverability, and QA best practices.
• Lifecycle mindset to build experiences based on buyer needs and funnel stage.
• Data-driven KPI definition, experiment design, and actionable insights.
• Strong collaboration and communication skills.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement and pipeline.
• Build automated nurture journeys guiding prospects through the buying process.
• Develop audience segmentation and personalization with cross-functional teams.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams.
• Connect email nurture with digital campaigns, paid media, and web experiences.
• Manage email calendar, cadence, QA, deployment, and optimization with marketing ops.
• Plan and run experiments to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution.
• Partner with Marketing Ops to build campaigns in Marketo and ensure data health and privacy compliance.

Skills

Email marketing

Lifecycle marketing

B2B marketing

Marketo

Campaign reporting

Copywriting

Collaboration

Tools

Marketo

Google Analytics

SFDC

Looker

ChatGPT

Claude

Job description

Fivetran is seeking a Lifecycle Marketing Manager for its Denver, CO hybrid office. You will own email strategy, run personalized journeys, and drive MQLs and pipeline through targeted nurture across the Commercial segment.

You’ll collaborate with demand gen, content, operations, and sales to connect nurture with broader campaigns, optimize segmentation, and improve conversion using data‑driven KPIs. Experience in B2B email, Marketo, and a lifecycle mindset is essential.