Senior Audience Activation Strategist - Remote

Acxiom; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation, data analysis, and targeted strategies. You will work with the email team to optimize campaigns and maximize ROI.

The role requires a Bachelor's degree and at least 5 years of relevant experience in data-driven email marketing, with strong communication and collaboration skills for fast-paced environments.

Qualifications

• Bachelor's degree required.
• Minimum 5 years of relevant experience in email marketing/data analytics.
• Strong ability to analyze complex data sets and extract actionable insights.
• Experience in segmentation strategy to optimize campaigns and ROI.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize marketing campaigns.
• Advise on targeting strategies to reach the right audience effectively.
• Run counts and analyze data to provide insights and recommendations.
• Explore options to maximize spend and improve ROI.
• Collaborate with the email team to align strategies with marketing goals.
• Monitor and analyze campaign performance and provide actionable insights.

Skills

5+ years experience

Data analysis

Segmentation strategy

Communication skills

Analytical skills

Team collaboration

Prioritization

Education

Bachelor's degree

5+ years experience

Tools

Excel

PowerPoint

Data analysis tools

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through advanced segmentation, data analysis, and targeted strategies. You will work with the email team to optimize campaigns and maximize ROI.

The role requires a Bachelor's degree and at least 5 years of relevant experience in data-driven email marketing, with strong communication and collaboration skills for fast-paced environments.