Senior Analytics Lead – Business Insights & Strategy

Omnicom Media; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Omnicom Media in New York seeks a Business Analytics lead to drive insights from marketing analytics and consumer data. You will collaborate with planning and investment teams to translate complex datasets into clear narratives that inform media strategy and client decisions.

The role requires guiding analysts, designing tests for media impact, overseeing delivery of insights, and presenting POVs to clients by phone or in person.

Qualifications

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and/or customer journey development.
• Knowledge of audience-based marketing and data-driven advertising.
• Analytic problem solving and ability to translate business issues into insights.
• Strong leadership and client relationship experience.

Responsibilities

• Build understanding of client strategic issues and competitive position.
• Develop insights and narratives from analytics used to inform media strategy.
• Participate in measurement plan development and execution.
• Deliver timely, clear reports and POVs to clients.
• Lead, mentor and train analysts and managers.

Skills

Marketing analytics

Media analytics

Audience-based marketing

Data-driven advertising

Leadership

Client relationship management

Communication skills

Presentation skills

Problem solving

Project management

Education

University degree in advertising/marketing/related field

Job description

Omnicom Media in New York seeks a Business Analytics lead to drive insights from marketing analytics and consumer data. You will collaborate with planning and investment teams to translate complex datasets into clear narratives that inform media strategy and client decisions.

The role requires guiding analysts, designing tests for media impact, overseeing delivery of insights, and presenting POVs to clients by phone or in person.