Senior Director, Marketing Analytics & Strategy

PHD; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom is seeking a Senior Director, Business Analytics in New York to lead client analytics programs, drive consumer segmentation, and shape audience strategy across major brands. The role sits at the intersection of planning, investment, and analytics, delivering measurable business outcomes through advanced data solutions.

The candidate will mentor teams, partner with senior clients, and stay ahead of trends like data clean rooms and future measurement approaches, while ensuring strategic

Qualifications

• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• University degree required.
• Knowledge of agency-side media campaign planning and execution is desirable, but not required.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead the consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in data and analytics (future of measurement, data solutions like clean rooms).
• Lead the development and execution of the measurement plan and revise it over time.
• Distill complex analytics into a data story with actionable conclusions for decision making.
• Identify growth opportunities at brand and portfolio levels and adoption of new analytics technologies.
• Investigate impact of new data sources and technologies on marketing.
• Provide ad hoc support to clients to solve strategic marketing problems.
• Lead and mentor direct reports: set career growth roadmaps.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem solving

Leadership experience

Communication skills

Mentoring/ coaching

Education

University degree

Job description

Omnicom is seeking a Senior Director, Business Analytics in New York to lead client analytics programs, drive consumer segmentation, and shape audience strategy across major brands. The role sits at the intersection of planning, investment, and analytics, delivering measurable business outcomes through advanced data solutions.

The candidate will mentor teams, partner with senior clients, and stay ahead of trends like data clean rooms and future measurement approaches, while ensuring strategic