Director of Analytics & Insights — Lead Data-Driven Growth

Omnicom Media; New York (NY); On-site; USD 145,000 - 190,000; Full time

Job summary

Omnicom Media, based in New York, seeks a Director of Analytics/Insights to drive business growth through data-driven insights and cross-functional leadership. You will quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will lead teams, manage vendors, develop analytical plans, and maintain client relationships through expert guidance. A strong background in marketing analytics, SQL, Google Analytics, and visualization tools is required.

Qualifications

• 8–10 years of experience in Marketing Analytics or related fields.
• Proficiency with digital analytics tools and data infrastructure.
• Strong analytical and problem-solving skills.
• Effective stakeholder management and leadership abilities.
• Proficiency in summarizing datasets across platforms.

Responsibilities

• Lead junior team members and ensure data quality.
• Provide thought leadership in analytics methodologies.
• Oversee data analysis and articulate findings clearly.
• Develop analytical plans with KPIs and metrics.
• Manage external vendors and agencies.
• Lead cross-functional teams and drive insights.
• Support new business proposals with strategic slides.

Skills

Leadership

Stakeholder management

Analytical thinking

Problem solving

Presenting findings

Education

Bachelor's degree

Tools

Google Analytics

Tag Manager

Adobe Analytics

SQL

NoSQL

Cloud Storage

Tableau

Excel

PowerPoint

Job description

Omnicom Media, based in New York, seeks a Director of Analytics/Insights to drive business growth through data-driven insights and cross-functional leadership. You will quantify opportunities, optimize customer experiences, and evaluate marketing effectiveness.

You will lead teams, manage vendors, develop analytical plans, and maintain client relationships through expert guidance. A strong background in marketing analytics, SQL, Google Analytics, and visualization tools is required.