Analytics & Insights Manager — Lead Data-Driven Marketing

Adelphi Group; New York (NY); On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York is seeking a Manager, Analytics/Insights to design and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations.

You will lead junior team members, oversee data analysis, visualization, and QA, and work with stakeholders to translate insights into actions. This role requires strong communication and leadership within a fast‑paced environment.

Qualifications

• Bachelor’s degree preferred with 3–6 years in marketing analytics.
• Strong knowledge of analytics platforms and digital analytics tools.
• Working knowledge of data infrastructure and programming languages.
• Ability to summarize datasets and present insights clearly.

Responsibilities

• Guide analysts in data extraction, quality control, and hygiene.
• Oversee development of analytical plans, metrics, and methodology.
• Support tagging, implementation, and QA for websites and media.
• Extract and analyze data to identify trends and insights.
• Communicate findings to stakeholders through presentations.
• Collaborate to design and build reports driving business outcomes.

Skills

Tableau

Power BI

Google Data Studio

Google Analytics

Tag Manager

Adobe Analytics

Education

Bachelor’s degree (preferred)

3–6 years of marketing analytics experience

Tools

SQL

MySQL

NoSQL

Excel

Job description

Omnicom Media in New York is seeking a Manager, Analytics/Insights to design and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations.

You will lead junior team members, oversee data analysis, visualization, and QA, and work with stakeholders to translate insights into actions. This role requires strong communication and leadership within a fast‑paced environment.