Marketing Analytics Manager: Insights & Data Strategy

Omnicom Media; New York (NY); On-site; USD 110,000 - 145,000; Full time

Job summary

Omnicom Media in New York, NY is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will lead analytics projects and guide junior team members, ensuring data quality and actionable insights.

You will collaborate with cross-functional teams to plan, execute, and evaluate initiatives, communicate findings through presentations, and build reports that

Qualifications

• Bachelor's degree preferred with 3–6 years of marketing analytics experience.
• Advanced knowledge of analytics platforms and digital analytics tools.
• Working knowledge of data infrastructure, programming languages, and cloud storage.

Responsibilities

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
• Oversee development of analytical plans, including methodology and metrics.
• Support website and media tagging, implementation, and QA.
• Extract and analyze data from various sources to identify trends and insights.
• Communicate key findings and observations to stakeholders through clear presentations.
• Collaborate with internal teams to design and build reports that drive business outcomes.

Skills

Marketing analytics experience

Education

Bachelor's degree (preferred)

Tools

Tableau

PowerBI

Google DataStudio

Google Analytics

Tag Manager

Adobe Analytics

SQL

MySQL

NoSQL

Excel

PowerPoint

Job description

Omnicom Media in New York, NY is seeking a Manager, Analytics/Insights to conceptualize, design, and deliver marketing analytics solutions across opportunity identification, segmentation, media analytics, and CRM evaluations. You will lead analytics projects and guide junior team members, ensuring data quality and actionable insights.

You will collaborate with cross-functional teams to plan, execute, and evaluate initiatives, communicate findings through presentations, and build reports that