Analytics & Insights Manager: Drive Marketing Impact

Omnicom Media

New York (NY)

On-site

USD 110,000 - 145,000

Full time

22 hours ago

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Job summary

Omnicom Media in New York is seeking a Manager, Analytics/Insights to design and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You will lead a junior team and guide data analysis, visualization, and QA.

You will work with cross-functional partners to plan, execute, and present insights, ensuring reports drive business outcomes.

Qualifications

Bachelor's degree preferred; 3–6 years in marketing analytics.
Proficient in Tableau, Power BI, and Google Data Studio.
Strong SQL skills and experience with data warehousing (SQL/NoSQL).
Experience with website and media tagging (UTM) and data visualization.
Ability to train junior team members and present insights.

Responsibilities

Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms.
Oversee development of analytical plans, including methodology and metrics.
Support website and media tagging, implementation, and QA.
Extract and analyze data from various sources to identify trends and insights.
Communicate findings and observations to stakeholders through clear presentations.
Collaborate with internal teams to design and build reports that drive business outcomes.