Head of Data & Insights Strategy

OMD; New York (NY); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom seeks a senior leader in Business Analytics to advance research and insights across planning and investment teams in New York. You will help translate complex data into actionable client strategies and engage with multi-disciplinary teams to drive growth.

The role emphasizes leadership, mentoring, and the development of rigorous measurement plans to support budgets and media plans for major clients. A university degree with 7+ years in analytics is required.

Qualifications

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: articulate, engaging and able to translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized, detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management

Responsibilities

• Build understanding of client's strategic issues, initiatives and competitive position.
• Ensure analytics efforts lead to clear, actionable insights; craft narratives through sophisticated analytics techniques.
• Partner with Planning, Investment, and Activation on annual budget setting, media plan development, and budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client needs and proactively develop solutions.
• Ensure timely follow-through on scheduled and ad hoc deliverables.
• Generate insights and communicate them clearly; construct narratives through analytic techniques.
• Recommend and implement research to aid consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to consumer segmentation and audience identification/exploration processes.
• Design tests to measure incremental impact of media on outcomes.
• Provide ad hoc support to solve broad strategic marketing problems.

Job description

Omnicom seeks a senior leader in Business Analytics to advance research and insights across planning and investment teams in New York. You will help translate complex data into actionable client strategies and engage with multi-disciplinary teams to drive growth.

The role emphasizes leadership, mentoring, and the development of rigorous measurement plans to support budgets and media plans for major clients. A university degree with 7+ years in analytics is required.