Senior Analytics Lead - Client Insights & Strategy

Omnicom Media; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

Omnicom Media in New York seeks an experienced analytics leader to drive business insights and strategic recommendations. You will work closely with planning and investment teams to translate data into actionable narratives that influence client outcomes.

The role emphasizes mentoring analysts, leading cross-functional projects, and presenting findings to clients, with a strong focus on measurement and audience segmentation.

Qualifications

• 3–4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.
• Strong leadership and client relationship experience.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Client relationship

Communication/presentation

Training/mentoring

Project management

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

Omnicom Media in New York seeks an experienced analytics leader to drive business insights and strategic recommendations. You will work closely with planning and investment teams to translate data into actionable narratives that influence client outcomes.

The role emphasizes mentoring analysts, leading cross-functional projects, and presenting findings to clients, with a strong focus on measurement and audience segmentation.