Senior Analytics Leader: Client Insights & Strategy

OMD; Los Angeles (CA); On-site; USD 57,000 - 95,000; Full time

Job summary

Omnicom is seeking a Business Analytics leader to drive data-driven insights for client marketing initiatives. The role involves building deep understanding of strategic issues, leading analytics projects, and mentoring analysts within an agency setting.

The position emphasizes measurement planning, audience segmentation, and communicating compelling narratives to clients, with in-office collaboration as part of a multi-day weekly schedule.

Qualifications

• 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Industry knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development

Responsibilities

• External facing: Build understanding of the client's strategic issues and competitive position
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear insights through analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients regularly
• Contribute to consumer segmentation and audience identification/exploration
• Design tests to measure incremental impact of media on business outcomes
• Manage cross-functional day-to-day tasks with proper priorities

Skills

Marketing analytics

Audience targeting

Leadership

Communication skills

Data-driven advertising

Training & mentoring

Project management

Analytical reasoning

Education

University degree

Job description

Omnicom is seeking a Business Analytics leader to drive data-driven insights for client marketing initiatives. The role involves building deep understanding of strategic issues, leading analytics projects, and mentoring analysts within an agency setting.

The position emphasizes measurement planning, audience segmentation, and communicating compelling narratives to clients, with in-office collaboration as part of a multi-day weekly schedule.