Senior AI-Driven Integrated Marketing Manager

Acrisure; Boston (MA); Sur place; USD 170 000 - 195 000; Plein temps

Avantages offerts par ce poste

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid time off

Résumé du poste

Acrisure is seeking a Senior Integrated Marketing Manager to define buyer journeys, craft campaign strategies, and orchestrate integrated plans across multiple channels. You will align campaigns with product portfolios, ensure timely delivery, and measure performance to drive awareness and revenue growth.

As a systems thinker with AI proficiency, you will partner with Product Marketing, Content, Design, and Sales Enablement to scale marketing programs and optimize the buyer experience at a

Qualifications

• Proven experience managing integrated, cross‑channel campaigns in B2B or multi‑solution environments.
• Knowledge of full‑funnel buying journeys and digital activation channels.
• Experience building scalable, repeatable marketing processes.
• Experience using AI tools to accelerate campaign development, content creation, or analytics.

Responsabilités

• Develop integrated, cross‑channel campaign strategies aligned to business priorities and buyer journeys.
• Translate objectives into measurable marketing goals and performance plans.
• Define target audiences, needs, narratives, and success metrics.
• Create campaign plans, timelines, and briefs for cross‑functional execution.
• Lead end‑to‑end campaign execution with on‑time delivery and consistent messaging.
• Coordinate assets, approvals, and launch readiness with stakeholders.
• Act as the operational hub between Product Marketing, Content, Design, and Revenue Ops.

Connaissances

Integrated marketing

Campaign management

Cross‑functional collaboration

B2B marketing

AI tool usage

Formation

Bachelor’s degree in Marketing, Business, Communications, or related field

Description du poste

Acrisure is seeking a Senior Integrated Marketing Manager to define buyer journeys, craft campaign strategies, and orchestrate integrated plans across multiple channels. You will align campaigns with product portfolios, ensure timely delivery, and measure performance to drive awareness and revenue growth.

As a systems thinker with AI proficiency, you will partner with Product Marketing, Content, Design, and Sales Enablement to scale marketing programs and optimize the buyer experience at a