Senior Integrated Marketing Manager - AI-Driven Campaigns

Acrisure; San Jose (CA); Presencial; USD 170 000 - 195 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

401(k) plan

Wellness resources

Paid time off

Resumo da oferta

Acrisure is seeking a Senior Integrated Marketing Manager to define the buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate and demonstrate the value of a growing product portfolio. This role orchestrates cross‑channel campaigns from planning through execution and performance analysis to drive awareness, engagement, and revenue impact.

As a systems thinker who operates effectively at scale, the Senior Integrated Marketing Manager brings deep

Qualificações

• Proven experience managing integrated, cross‑channel campaigns in B2B or multi‑solution environments.
• Strong understanding of modern marketing tactics, full‑funnel buying journeys, and digital activation channels.
• Systems thinker with scalable, repeatable processes.
• Experience using AI tools to accelerate campaign development, content creation, or analytics.
• Ability to manage multiple projects and stakeholders across teams.

Responsabilidades

• Develop integrated, cross‑channel campaign strategies aligned to business goals and buyer journeys.
• Translate objectives into measurable marketing goals, briefs, and performance plans.
• Define target audiences, content needs, success metrics, and plans guiding cross‑channel execution.
• Lead end‑to‑end campaign execution with quality, timing, and message consistency.
• Coordinate assets, approvals, and launch readiness with cross‑functional teams.
• Act as the operational hub connecting Product Marketing, Content, Design, Revenue Operations, and Sales Enablement.

Conhecimentos

Integrated campaigns

B2B marketing

AI tools usage

Stakeholder management

Cross-functional collaboration

Analytical mindset

Campaign optimization

Project management

Formação académica

Bachelor's degree in Marketing, Business, Communications, or related field

Ferramentas

AI tools

Descrição da oferta de emprego

Acrisure is seeking a Senior Integrated Marketing Manager to define the buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate and demonstrate the value of a growing product portfolio. This role orchestrates cross‑channel campaigns from planning through execution and performance analysis to drive awareness, engagement, and revenue impact.

As a systems thinker who operates effectively at scale, the Senior Integrated Marketing Manager brings deep