Senior AI-Driven Integrated Marketing Lead

Acrisure; Grand Rapids (MI); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Wellness resources

Job summary

Acrisure is seeking a Senior Integrated Marketing Manager to define the buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate and demonstrate the value of a growing product portfolio. This role orchestrates cross‑channel campaigns from planning through execution and performance analysis to drive awareness and revenue impact.

As a systems thinker, you will apply AI tools to enhance speed and quality, partnering with Product Marketing, Content, Design,

Qualifications

• Proven experience managing integrated cross-channel campaigns in B2B or multi‑solution environments.
• Strong understanding of modern marketing tactics, full‑funnel buying journeys, and digital activation channels.
• Systems thinker with the ability to build scalable, repeatable processes.
• Experience using AI tools to accelerate campaign development, content creation, or analytics.

Responsibilities

• Develop integrated, cross‑channel campaign strategies that align to business priorities and buyer journeys.
• Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
• Define target audiences, customer needs, campaign narratives, content requirements, and success metrics.
• Build campaign plans, timelines, and briefs that guide execution across content, creative, digital, performance marketing, and field teams, ensuring marketing programs are designed around the customer journey and not individual channels or tactics.

Skills

Integrated marketing

Cross-channel campaigns

B2B marketing

AI tools

Campaign orchestration

Analytics

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

AI tools

Job description

Acrisure is seeking a Senior Integrated Marketing Manager to define the buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate and demonstrate the value of a growing product portfolio. This role orchestrates cross‑channel campaigns from planning through execution and performance analysis to drive awareness and revenue impact.

As a systems thinker, you will apply AI tools to enhance speed and quality, partnering with Product Marketing, Content, Design,