Senior Cross‑Channel Marketing Lead

Acrisure; Dallas (TX); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

Wellness resources

Job summary

Acrisure is seeking a Senior Integrated Marketing Manager to define buyer journeys, craft campaign strategies, and orchestrate integrated marketing plans across multiple channels. You’ll collaborate with Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement to drive awareness, engagement, and revenue impact.

As a systems thinker, you’ll leverage AI tools to speed campaigns and partner with cross‑functional teams to execute at scale while ensuring

Qualifications

• Proven experience managing integrated, cross‑channel campaigns in B2B or multi‑solution environments.
• Strong understanding of modern marketing tactics, full‑funnel buying journeys, and digital activation channels.
• Systems thinker with the ability to build scalable, repeatable processes.
• Experience using AI tools to accelerate campaign development, content creation, or analytics.

Responsibilities

• Develop integrated, cross‑channel campaign strategies aligned to priorities and buyer journeys.
• Lead end‑to‑end campaign execution with on‑time delivery and message consistency.
• Coordinate assets, approvals, and launch readiness with cross‑functional stakeholders.
• Translate briefs into clear requirements for content, creative, and digital activation teams.
• Build repeatable campaign processes to support scale and efficiency.
• Deliver performance reports with actionable insights to refine future campaigns.

Skills

Integrated campaigns

B2B marketing

Cross‑functional collaboration

AI tools in marketing

Analytics & measurement

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

AI tools

Campaign management platforms

Job description

Acrisure is seeking a Senior Integrated Marketing Manager to define buyer journeys, craft campaign strategies, and orchestrate integrated marketing plans across multiple channels. You’ll collaborate with Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement to drive awareness, engagement, and revenue impact.

As a systems thinker, you’ll leverage AI tools to speed campaigns and partner with cross‑functional teams to execute at scale while ensuring