AI-Driven Content Marketing Leader

Acrisure; Chicago (IL); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical, dental, vision

Life and disability insurance

Fertility benefits

Wellness resources

Paid time off

Job summary

Acrisure seeks a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges and the value Acrisure provides. You will lead content strategy for a portfolio of solutions, collaborating with Product Marketing, Demand Gen, and Sales Enablement to drive engagement and revenue.

You will blend storytelling with innovation, leveraging GenAI, research, and scalable content frameworks to expand reach across channels while maintaining editorial standards and brand

Qualifications

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills with strong editorial judgment and content development expertise.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness through decision.

Skills

Content strategy

Storytelling

Research

AI tools

Project management

Stakeholder management

Education

Bachelor's degree

Tools

Video content platforms

GenAI / AI workflows

Content management systems

Job description

Acrisure seeks a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges and the value Acrisure provides. You will lead content strategy for a portfolio of solutions, collaborating with Product Marketing, Demand Gen, and Sales Enablement to drive engagement and revenue.

You will blend storytelling with innovation, leveraging GenAI, research, and scalable content frameworks to expand reach across channels while maintaining editorial standards and brand