Senior Ad Sales Leader, Retail & CPG (Programmatic)

Charter Communications; Chicago (IL); On-site; USD 130,000 - 160,000; Full time

Job summary

Spectrum Reach is seeking a Senior Manager for Retail & CPG Sales to drive revenue by engaging top brands and agencies across national, regional, and local markets. You will lead client meetings, present industry insights, and act as the subject matter expert on the vertical.

You will translate data-driven insights into compelling narratives, collaborate with sales leadership, and focus on achieving quota while navigating the evolving programmatic landscape including TV, streaming, and digital

Qualifications

• 7+ years of Retail/CPG advertising experience
• Proven motivational skills
• Inquisitive by nature, a strong aptitude to research with the ability to turn data into results
• Ability to work independently and collaborate when needed
• Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies
• Experience selling or activating media through programmatic channels, including programmatic guaranteed, private marketplaces (PMPs), and/or biddable media
• Familiarity with advertising technology platforms such as DSPs, DMPs, CDPs, and identity resolution solutions
• Knowledge of advertising measurement and attribution methodologies, including multi-touch attribution, incrementality testing, and cross-platform measurement
• Experience working with or selling against third-party measurement and analytics partners (e.g., attribution providers, brand lift studies, conversion tracking solutions)
• Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives
• Understanding of audience-based buying, data onboarding, and the use of first-, second- and third-party data in media activation
• Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies
• Experience in an ad tech, digital media, or data-driven advertising environment preferred

Responsibilities

• Generate meetings and building relationships with the top revenue generating brands directly.
• Deliver monthly updates on industry trends in sales meetings.
• When needed, act as Retail/CPG SME on all aspects of the vertical, including terms and trends (National, regional and local Sales).
• Achieve and exceed monthly/quarterly/yearly sales quota for full division.

Skills

Motivational skills

Data-driven

Independent work

Programmatic advertising

DSPs

SSPs

Ad tech platforms

Measurement & attribution

First/second/third-party data

Addressable TV

Converged TV

Data onboarding

Tools

DSPs

SSPs

DMPs

CDPs

Identity resolution

Job description

Spectrum Reach is seeking a Senior Manager for Retail & CPG Sales to drive revenue by engaging top brands and agencies across national, regional, and local markets. You will lead client meetings, present industry insights, and act as the subject matter expert on the vertical.

You will translate data-driven insights into compelling narratives, collaborate with sales leadership, and focus on achieving quota while navigating the evolving programmatic landscape including TV, streaming, and digital