Senior ABM Campaign Manager (Enterprise SaaS)

Goformz, Inc.; San Diego (CA); Hybrid; USD 108,000 - 145,000; Full time

Benefits offered by this job

Equity in the company

Medical and dental coverage

4 weeks paid vacation

401(k) with company match

Work from home or San Diego office

Company-paid gym membership

Job summary

GoFormz, Inc. in San Diego seeks an experienced ABM Campaign Manager to own end-to-end campaign operations, from target lists to engagement tracking and weekly pipeline reporting.

This individual contributor role focuses on Construction and Energy sectors and emphasizes cross-functional execution with SDRs and sales. You will build Marketo programs, manage budgets, and leverage AI for copy variations and testing at scale, while delivering measurable pipeline impact in a fast-paced SaaS

Qualifications

• 5+ years B2B demand generation or campaign management experience in SaaS or industrial software.
• Hands-on ABM program building experience with measurable pipeline outcomes.
• Proficiency with a Metadata platform in B2B SaaS environments.
• Marketo working knowledge for independent program management.
• Experience with paid LinkedIn campaigns and data-informed optimization.
• Strong data analysis, reporting, and cross-functional collaboration.

Responsibilities

• Maintain Tier 1 and Tier 2 target account lists with leadership and sales teams.
• Execute multi-touch ABM campaigns across paid, email, and content channels.
• Manage day-to-day Metadata platform operations including audience setup and budget optimization.
• Build Marketo campaigns, nurture flows, and ensure proper lead routing.
• Develop pre- and post-event outreach sequences with SDR teams.
• Monitor performance daily and adjust campaigns in real time.
• Produce weekly reports on MQL volume, account engagement, cost per SQO, and channel ROI.
• Use AI to generate copy variations, speed up A/B testing, and personalize messaging.

Skills

ABM program building

Metadata platform

Marketo

LinkedIn advertising

Data analysis

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

GA4

Amplemarket

Job description

GoFormz, Inc. in San Diego seeks an experienced ABM Campaign Manager to own end-to-end campaign operations, from target lists to engagement tracking and weekly pipeline reporting.

This individual contributor role focuses on Construction and Energy sectors and emphasizes cross-functional execution with SDRs and sales. You will build Marketo programs, manage budgets, and leverage AI for copy variations and testing at scale, while delivering measurable pipeline impact in a fast-paced SaaS