Senior ABM & Demand Gen Leader (Remote-Friendly)

PayJunction; Santa Barbara (CA); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health, dental, vision coverage

401k with 6% match

Home office stipend

Remote, in-office, or hybrid work

Job summary

PayJunction, a Santa Barbara-based payments company, seeks a Senior Demand Generation Manager to lead ABM and signal-driven programs across automotive and veterinary verticals. You will own multi-channel campaigns, define account coverage, and partner with Sales to ensure a steady flow of qualified pipeline.

You will build data-driven demand strategies, manage budgets, and craft messaging in collaboration with Product Marketing.

Qualifications

• 6+ years of B2B marketing experience in demand generation, growth marketing, or digital marketing management roles.
• Experience building or scaling intent-driven and ABM programs with cross-functional launch.
• 2+ years hands-on experience running signal- or intent-triggered programs with Sales on named accounts.
• Track record creating demand generation plans and full-funnel campaigns end to end.
• 4+ years of SaaS experience.
• From a lean marketing org and hands-on contributor, not a large team manager.
• Preferred: payments or vertical B2B SaaS experience; degree in Marketing, Business, or Finance.

Responsibilities

• Own demand generation strategy end to end, building ABM and buying-signal programs.
• Create an account coverage plan across automotive and animal services markets.
• Plan, launch, and manage multi-channel campaigns with ROI measurement.
• Partner with Sales and Partnerships on named-account handoff and lead scoring.
• Own demand generation reporting and analytics for decision-ready reads.
• Maintain persona maps and messaging strategy and manage budget against ROI.
• Evaluate content performance with Content Manager and run promotional campaigns.
• Track industry and competitive trends with Product Marketing.

Skills

Demand generation

ABM programs

B2B marketing

Lead scoring

Nurture workflows

Data-driven marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or Finance

Job description

PayJunction, a Santa Barbara-based payments company, seeks a Senior Demand Generation Manager to lead ABM and signal-driven programs across automotive and veterinary verticals. You will own multi-channel campaigns, define account coverage, and partner with Sales to ensure a steady flow of qualified pipeline.

You will build data-driven demand strategies, manage budgets, and craft messaging in collaboration with Product Marketing.