Senior Demand Gen Leader — Enterprise ABM & Growth (Remote)

Matcha; Northern (KY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) with matching

21 days PTO

In‑person gatherings within the US

Job summary

Coverbase is seeking a Senior Demand Generation Manager to lead an ABM‑driven demand engine for enterprise buyers. You will run integrated programs across paid, organic, content, events and field activities, collaborating with Sales to build pipeline and revenue.

The role requires hands-on HubSpot, an analytical mindset and a builder's mentality to create scalable demand. Remote US with strong growth and in‑person gatherings.

Qualifications

• 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role.
• Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results you can share.
• Experience marketing to enterprise buyers and navigating longer, multi‑stakeholder sales cycles.
• Strong experience with ABM, field/events and integrated demand programs.
• Hands‑on HubSpot experience across campaigns, lists, workflows and reporting.
• Strong analytical instincts, funnel performance, and link to revenue.

Responsibilities

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales‑assisted channels.
• Own and evolve our ABM motion, partnering with Sales on target accounts and strategy.
• Manage our paid media agency, setting priorities and ensuring ROI.
• Build field programs with executive dinners, roundtables and high‑value events.
• Partner with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
• Own campaign execution and reporting in HubSpot and analyze funnel performance.

Skills

Demand generation

B2B SaaS marketing

ABM

HubSpot

Sales alignment

Event marketing

Tools

HubSpot CRM

Paid media platforms

Job description

Coverbase is seeking a Senior Demand Generation Manager to lead an ABM‑driven demand engine for enterprise buyers. You will run integrated programs across paid, organic, content, events and field activities, collaborating with Sales to build pipeline and revenue.

The role requires hands-on HubSpot, an analytical mindset and a builder's mentality to create scalable demand. Remote US with strong growth and in‑person gatherings.