Senior ABM & Demand-Gen Leader (Seattle Onsite)

JobStash; Seattle (WA); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Performance bonus

Equity awards

Medical, dental, and vision coverage

Fertility and family-planning support

401k plan

Unlimited PTO

Seattle office gym

Free lunch three days per week

Flexible work hours

Job summary

Gradial is seeking a senior marketing leader in Seattle to own targeted demand-generation programs for priority accounts. You will craft and execute one-to-one ABM campaigns, collaborate with Sales on account planning, and enable sellers with tailored messaging and sequences to drive pipeline growth.

You will partner with the AE and SDR teams, orchestrate multi-channel outreach, and measure outcomes to refine playbooks.

Qualifications

• 8–10+ years of B2B marketing experience in demand generation and ABM.
• Hands-on ABM programs for strategic enterprise accounts.
• Ability to create and accelerate pipeline through targeted campaigns.
• Understanding of enterprise buying cycles and stakeholder engagement.
• Experience partnering with AEs, SDRs, and Sales leadership on account strategy.
• Strong writing and messaging skills for campaigns from concept to launch.
• Data-driven evaluation of program performance and investments.
• Experience with CRM and ABM platforms (Salesforce, HubSpot, 6sense, Demandbase).

Responsibilities

• Lead demand-generation strategy for priority accounts to create qualified pipeline.
• Build and run one-to-one ABM programs with tailored messaging and multi-channel outreach.
• Own account selection, segmentation, and tiering with Sales.
• Develop account and buying-group intelligence into actionable campaigns.
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail.
• Collaborate with AEs and Sales leadership on follow-up and action plans.
• Create seller-ready briefs, messaging, and sequences.
• Measure engagement, pipeline, and program performance; scale playbooks.

Skills

ABM strategy

Demand generation

Pipeline building

Account-based marketing

Collaboration with Sales

Messaging & campaigns

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Gradial is seeking a senior marketing leader in Seattle to own targeted demand-generation programs for priority accounts. You will craft and execute one-to-one ABM campaigns, collaborate with Sales on account planning, and enable sellers with tailored messaging and sequences to drive pipeline growth.

You will partner with the AE and SDR teams, orchestrate multi-channel outreach, and measure outcomes to refine playbooks.