Senior ABM & Demand Gen Leader (Hybrid)

ProducePay

Austin (TX)

Hybrid

USD 82,000 - 114,000

Full time

14 days+

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Benefits offered by this job

Health, dental, vision benefits

Paid time off

Disability coverage

401k contribution

Job summary

Motive is seeking a results‑driven B2B marketer to lead account‑based programs and multi‑channel demand generation. You will collaborate with Content, Solutions, and Product Marketing to tailor messaging for target buyers and drive measurable pipeline growth.

Required are 3+ years in marketing, strong Salesforce/ABM tooling, and a proven ability to execute with cross‑functional teams in a fast‑moving tech environment. A hybrid US role offers comprehensive benefits.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
3+ years of experience in B2B marketing, demand generation, integrated campaigns, or a related field.
Technical skills: Salesforce (highly preferred), Asana, Sendoso (or equivalent), Outreach, Goldcast, Glean.

Responsibilities

Execute and support account-based marketing programs and demand generation campaigns.
Own ABM programs from brief creation through execution follow-up, including audience requirements and asset requests.
Partner with Content, Solutions, and Product Marketing to map content to buyer needs and funnel stages.
Support audience segmentation, list hygiene, campaign setup, routing, and reporting with Marketing Ops and Analytics.
Launch and optimize campaigns across email, LinkedIn, display, content syndication, web, webinars, and direct mail.