Senior ABM & Demand Gen Leader

Gradial; Washington (District of Columbia); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Performance-based annual bonus

Meaningful equity awards

Medical, dental & vision (fully for员工,

Fertility & family-planning support

401k plan

Unlimited PTO

Seattle office with gym, sauna, bike

Job summary

Gradial is seeking a Senior Demand Generation Manager to own programs that create pipeline and accelerate opportunities across target accounts. You’ll integrate ABM with broader demand generation, connecting messaging, account insights and coordinated campaigns to drive qualified pipeline.

This hands‑on IC role requires strategic thinking and execution, building repeatable plays to scale Gradial’s demand motion as the company grows. You’ll work closely with Sales and AEs to optimize performance.

Qualifications

• 8–10+ years of B2B marketing experience across demand generation, ABM and other pipeline‑generating programs.
• Hands‑on experience building targeted ABM programs for strategic enterprise accounts.
• Demonstrated ability to create and accelerate pipeline through targeted demand generation programs.
• Strong understanding of enterprise buying cycles, buying groups and how to engage key stakeholders throughout the buying process.
• Experience partnering closely with AEs, SDRs and Sales leadership on account strategy, targeting and pipeline goals.
• Ability to move between strategy and execution, with strong writing and messaging skills and a track record of building campaigns from concept through launch.
• Comfort using data to evaluate program performance, identify opportunities and make decisions about where to invest.
• Experience with CRM, marketing automation and ABM or intent platforms such as Salesforce, HubSpot, 6sense, Demandbase or similar tools.

Responsibilities

• Lead the demand generation strategy for Gradial’s highest-priority accounts, with a focus on creating qualified pipeline and accelerating active opportunities.
• Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail and coordinated digital touchpoints.
• Own account selection, segmentation and tiering alongside Sales, evolving target lists as business priorities and account signals change.
• Develop account and buying-group intelligence, including key stakeholders, active initiatives, business priorities and competitive context, then turn those insights into campaigns sellers can act on
• Orchestrate multi‑channel programs across email, LinkedIn, ABM platforms, direct mail, executive outreach and other relevant channels to create a coordinated experience for target accounts.
• Partner closely with AEs, SDRs and Sales leadership on account planning, outbound strategy, follow‑up and next‑best actions
• Create seller‑ready enablement including account briefs, messaging, talk tracks and sequences that make demand programs easier for Sales to activate
• Collaborate with digital marketing partners to incorporate paid media, digital acquisition and other channels into broader demand programs without needing to be the hands‑on channel expert
• Measure account engagement, buying‑group penetration, meetings, qualified pipeline, pipeline acceleration and conversion to understand what is working and where to invest
• Build repeatable campaigns, processes and playbooks that allow Gradial’s demand generation and ABM motion to scale

Skills

ABM programs

Demand generation

Marketing strategy

Cross-functional collaboration

Content messaging

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Gradial is seeking a Senior Demand Generation Manager to own programs that create pipeline and accelerate opportunities across target accounts. You’ll integrate ABM with broader demand generation, connecting messaging, account insights and coordinated campaigns to drive qualified pipeline.

This hands‑on IC role requires strategic thinking and execution, building repeatable plays to scale Gradial’s demand motion as the company grows. You’ll work closely with Sales and AEs to optimize performance.