Senior Demand Gen & ABM Lead for Enterprise Pipelines

Outsiders Fund; Seattle (WA); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Annual bonus

Equity

Healthcare (medical, dental, vision)

Fertility support

401k

Unlimited PTO

Seattle office with facilities

Free lunch

AI infrastructure exposure

Job summary

Gradial is hiring a Senior Demand Generation Manager to lead ABM and demand-gen initiatives that create pipeline within Gradial’s target accounts in the US. You’ll own both strategy and hands-on execution, collaborating with Sales to move engagement into qualified pipeline.

You will build scalable plays, measure performance, and adapt quickly as Gradial grows, with a focus on ROI and cross-functional impact. Seattle HQ, equity, and bonus accompany the role.

Qualifications

• 8-10+ years of B2B marketing experience across demand generation, ABM and other pipeline-generating programs.
• Hands-on experience building targeted ABM programs for strategic enterprise accounts.
• Demonstrated ability to create and accelerate pipeline through targeted demand generation programs.
• Strong understanding of enterprise buying cycles, buying groups and how to engage key stakeholders throughout the buying process.
• Experience partnering closely with AEs, SDRs and Sales leadership on account strategy, targeting and pipeline goals.
• Ability to move between strategy and execution, with strong writing and messaging skills and a track record of building campaigns from concept through launch.
• Comfort using data to evaluate program performance, identify opportunities and make decisions about where to invest
• Experience with CRM, marketing automation and ABM or intent platforms such as Salesforce, HubSpot, 6sense, Demandbase or similar tools.

Responsibilities

• Lead the demand generation strategy for Gradial’s highest-priority accounts, with a focus on creating qualified pipeline and accelerating active opportunities.
• Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail and coordinated digital touchpoints.
• Own account selection, segmentation and tiering alongside Sales, evolving target lists as business priorities and account signals change.
• Develop account and buying-group intelligence, including key stakeholders, active initiatives, business priorities and competitive context, then turn those insights into campaigns sellers can act on.
• Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, executive outreach and other relevant channels to create a coordinated experience for target accounts.
• Partner closely with AEs, SDRs and Sales leadership on account planning, outbound strategy, follow-up and next-best actions.
• Create seller-ready enablement including account briefs, messaging, talk tracks and sequences that make demand programs easier for Sales to activate.
• Collaborate with digital marketing partners to incorporate paid media, digital acquisition and other channels into broader demand programs without needing to be the hands-on channel expert.
• Measure account engagement, buying-group penetration, meetings, qualified pipeline, pipeline acceleration and conversion to understand what is working and where to invest.
• Build repeatable campaigns, processes and playbooks that allow Gradial’s demand generation and ABM motion to scale

Skills

ABM programs

Demand generation

Enterprise accounts

Strategic planning

Cross-functional collaboration

Data-driven decision making

CRM/Marketing automation

Tools

Salesforce

HubSpot

6sense

Demandbase

Salesloft

ZoomInfo

Job description

Gradial is hiring a Senior Demand Generation Manager to lead ABM and demand-gen initiatives that create pipeline within Gradial’s target accounts in the US. You’ll own both strategy and hands-on execution, collaborating with Sales to move engagement into qualified pipeline.

You will build scalable plays, measure performance, and adapt quickly as Gradial grows, with a focus on ROI and cross-functional impact. Seattle HQ, equity, and bonus accompany the role.