Senior ABM & Demand Gen Leader

Gradial; Seattle (WA); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Performance-based annual bonus

Equity awards

Medical, dental & vision

Fertility & family-planning support

401k plan

Unlimited PTO

Seattle office with gym, sauna, bike停车

Free lunch three days a week

Job summary

Gradial is seeking a Senior Demand Generation Manager in Seattle to lead ABM and demand programs that build pipeline for strategic accounts. You’ll own strategy and execution, coordinating across Sales, marketing, and digital channels to turn engagement into qualified pipeline.

You’ll design 1:1 ABM programs, develop target lists and messaging, and build playbooks while measuring impact. This senior IC role offers ownership and growth at Gradial’s Seattle HQ.

Qualifications

• 8-10+ years of B2B marketing across demand generation and ABM.
• Hands-on experience building targeted ABM programs for enterprise accounts.
• Ability to create and accelerate pipeline through targeted demand programs.
• Strong understanding of enterprise buying cycles and stakeholder engagement.
• Experience partnering with AEs, SDRs and Sales leadership on strategy.

Responsibilities

• Lead demand generation strategy for Gradial's top accounts creating qualified pipeline.
• Run 1:1 ABM programs with tailored messaging and multi-channel touchpoints.
• Own account selection, segmentation, and tiering with Sales.
• Develop account and buying-group intelligence to guide campaigns.
• Coordinate multi-channel programs across email, LinkedIn, direct mail and more.
• Collaborate with AEs, SDRs and Sales leadership on outbound strategy and next actions.
• Create seller-ready enablement like briefs and sequences.
• Measure engagement and pipeline performance to optimize investments.
• Build repeatable campaigns and playbooks to scale Gradial's motion.

Skills

ABM programs

Demand generation

Sales alignment

Data-driven decisions

Campaign execution

Tools

Salesforce

HubSpot

6sense

Demandbase

Marketing automation

Job description

Gradial is seeking a Senior Demand Generation Manager in Seattle to lead ABM and demand programs that build pipeline for strategic accounts. You’ll own strategy and execution, coordinating across Sales, marketing, and digital channels to turn engagement into qualified pipeline.

You’ll design 1:1 ABM programs, develop target lists and messaging, and build playbooks while measuring impact. This senior IC role offers ownership and growth at Gradial’s Seattle HQ.