Senior ABM Campaign Manager – AI-Driven Demand Gen (Remote)

ShipBob, Inc.; Louisiana; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Basic Life

Paid Holidays & Flexible Time Off

Job summary

ShipBob, Inc. seeks a Campaign Manager (ABM) to drive enterprise pipeline using AI-powered account-based marketing. You will design 1:1 and 1:few plays, summarize account intelligence, and coordinate with Sales, Product Marketing, Content, and Events to accelerate deals.

You will lead multi-channel activations across email, digital, gifting, and events, while measuring pipeline impact and optimizing for results. This role reports to the Director, Digital Marketing.

Qualifications

• 8 years of experience in demand generation and ABM.
• Experience with account-based marketing for enterprise accounts.
• Experience designing 1:1 and 1:few ABM plays.
• Ability to translate intelligence into actionable plays.
• Certification in ABM platforms is a plus.

Responsibilities

• Design and execute ABM activations across email, digital, events, gifting, and content.
• Brief cross-functional teams and drive campaign execution.
• Measure pipeline impact and iterate based on data.
• Maintain AI-powered account briefs and buying committee maps.
• Own testing roadmap for audiences and messaging.
• Manage budgets and timelines for programs.
• Collaborate with Sales, Product Marketing, Content, Paid, Events, and Partners.
• Report on pipeline sourced/influenced metrics and outcomes.

Skills

AI/LLM fluency

Prompt engineering

ABM platforms

HubSpot CRM

Salesforce CRM

Cross-functional teamwork

Analytical mindset

Communication skills

Demand generation

Tools

6sense

Demandbase

HubSpot

Salesforce

Job description

ShipBob, Inc. seeks a Campaign Manager (ABM) to drive enterprise pipeline using AI-powered account-based marketing. You will design 1:1 and 1:few plays, summarize account intelligence, and coordinate with Sales, Product Marketing, Content, and Events to accelerate deals.

You will lead multi-channel activations across email, digital, gifting, and events, while measuring pipeline impact and optimizing for results. This role reports to the Director, Digital Marketing.