Remote ABM Campaign Lead — AI-Powered Demand Gen

ShipBob, Inc.; Phoenix (AZ); Remote; USD 114,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Basic Life

401K Match

Paid Holidays

Flexible Time Off

Sick Leave

Wellness Days

Comprehensive Benefits

Job summary

ShipBob, Inc. is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts. You will translate account intelligence into 1:1 and 1:few ABM plays that move deals forward, briefing cross-functional teams to align on timelines and outcomes.

You will own a disciplined testing roadmap, work with Sales and RevOps, and measure engagement and pipeline impact across channels while optimizing for efficiency and results.

Qualifications

• 8 years of professional experience in demand generation and account-based marketing, including ICP definition and buying-group mapping.
• Hands-on experience managing campaign funnel and optimizing for pipeline results.
• AI/LLM fluency with ability to design prompts for actionable account insights.
• Strong analytical discipline with hypothesis testing and metrics.
• ABM platform experience with configuration and activation.
• CRM and marketing automation fluency (HubSpot, Salesforce).

Responsibilities

• Build AI-powered account intelligence dossiers for Enterprise and Tier 1 accounts.
• Design and execute 1:1 and 1:Few ABM plays to move deals forward.
• Lead cross-functional briefs and align Product Marketing, Content, Paid, Events, and Sales.
• Orchestrate integrated engagement across channels and formats.
• Own testing roadmap to validate audiences, messaging, and offers.
• Develop ABM playbooks and share learnings across teams.
• Analyze campaigns to improve conversion rates and pipeline metrics.
• Establish ABM reporting frameworks and dashboards.

Skills

ABM strategy design

AI/LLM fluency

Cross-functional collaboration

Analytics & measurement

Prompt engineering

Tools

HubSpot

Salesforce

6sense/Demandbase

Job description

ShipBob, Inc. is hiring a Campaign Manager (ABM) to drive pipeline creation through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts. You will translate account intelligence into 1:1 and 1:few ABM plays that move deals forward, briefing cross-functional teams to align on timelines and outcomes.

You will own a disciplined testing roadmap, work with Sales and RevOps, and measure engagement and pipeline impact across channels while optimizing for efficiency and results.