Senior ABM Campaign Lead - AI-Powered Enterprise

ShipBob, Inc.; Massachusetts; Remote; USD 114,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Basic Life

Paid Holidays & Flexible Time Off

Paid Sick Leave

401K Match

Comprehensive Benefits

Job summary

ShipBob is seeking a Campaign Manager (ABM) to lead enterprise‑level, AI‑powered account‑based marketing. You will design 1:1 and 1:few plays, leveraging intelligence on buying committees and engagement history to accelerate deals and pipeline.

You will brief and align Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, and Sales, driving end‑to‑end ABM activations with measured impact. A strong emphasis is on experimentation and optimization.

Qualifications

• 8+ years in demand generation and ABM, including 1:few/1:1 program design.
• Proven track record driving pipeline with measured outcomes.
• AI/LLM proficiency to extract actionable account insights.

Responsibilities

• Design and execute ABM strategies across 1:1 and 1:few plays.
• Coordinate cross-functional teams to launch integrated ABM programs.
• Own testing roadmap; measure engagement, pipeline, and impact.
• Build dashboards and reports to track pipeline sourced/influenced.
• Identify partnerships to accelerate strategic deals.

Skills

Demand generation

Account-based marketing

AI/LLM fluency

Prompt engineering

Analytics and experimentation

ABM platforms (6sense/Demandbase)

HubSpot

Salesforce

Cross-functional collaboration

Campaign management

Tools

6sense

Demandbase

HubSpot

Salesforce

Job description

ShipBob is seeking a Campaign Manager (ABM) to lead enterprise‑level, AI‑powered account‑based marketing. You will design 1:1 and 1:few plays, leveraging intelligence on buying committees and engagement history to accelerate deals and pipeline.

You will brief and align Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, and Sales, driving end‑to‑end ABM activations with measured impact. A strong emphasis is on experimentation and optimization.