ABM Campaign Lead - AI-Powered Enterprise Demand

ShipBob, Inc.; Salem (NH); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Job summary

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts.

You will design orchestrated ABM plays, translate intelligence into 1:1 and 1:few engagements, and collaborate with Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, and Sales to accelerate deals. You will own strategy-to-execution programs, manage budgets and timelines, and measure impact on pipeline sourced and

Qualifications

• 8 years of professional experience in demand generation and account-based marketing.
• Proficiency with ABM platforms such as 6sense or Demandbase.
• Marketing automation and CRM fluency with HubSpot and Salesforce.
• Strong AI/LLM fluency and prompt engineering skills.

Responsibilities

• Design and execute coordinated ABM activations across channels (email, digital, events, gifting, content).
• Brief cross-functional teams and drive execution, measurement, and iteration based on data.
• Own a disciplined testing roadmap for new audiences, messaging, and tactics.

Skills

ABM strategy

Demand generation

AI/LLM fluency

Campaign operations

Marketing analytics

HubSpot

Salesforce

Cross-functional collaboration

Tools

6sense

Demandbase

Job description

ShipBob, Inc. is seeking a Campaign Manager (ABM) to drive pipeline through AI-powered, account-based marketing targeting Enterprise and Tier 1 accounts.

You will design orchestrated ABM plays, translate intelligence into 1:1 and 1:few engagements, and collaborate with Product Marketing, Content, Paid, Events, Marketing Automation, Partnerships, and Sales to accelerate deals. You will own strategy-to-execution programs, manage budgets and timelines, and measure impact on pipeline sourced and