SDR Lead — Hire, Coach & Scale Outbound Pipeline

Traversal; United States; On-site; USD 200,000 - 275,000; Full time

Benefits offered by this job

Startup equity

Health insurance

Fertility benefits

Tech setup stipend

Flexible time off

Office snacks

Job summary

Traversal seeks an SDR Lead to build and guide a high‑performing outbound sales development team targeting enterprise and technical buyers. You’ll own the strategy, messaging, and coaching, while staying hands‑on with reps to ensure predictable pipeline and high-quality meetings.

You will partner with Marketing, RevOps, and Sales to align on routing, KPIs, and account lists, using tools like Salesforce, Apollo, Clay, Gong, and Outreach. Compensation includes base salary, equity, and benefits.

Qualifications

• 1–3+ years leading SDR/BDR teams in a B2B SaaS environment selling to enterprise or technical buyers.
• Track record of building or scaling outbound pipeline with defined playbooks or programs.
• Strong coaching instincts to quickly identify fixes from calls or sequences.
• Comfort with a modern GTM stack and willingness to get hands-on with tooling (Salesforce, Apollo, Clay, Gong, Outreach/Salesloft).
• Data-driven approach to target setting, metrics, and tactic adjustments.
• Excellent written and verbal communication; ability to articulate customer voice to Marketing and Product.
• Experience selling into engineering/DevOps/SRE or observability spaces is a plus.

Responsibilities

• Hire, onboard, coach, and manage a team of SDRs with clear activity, quality, and pipeline targets.
• Own the outbound playbook across email, phone, and social, refining it based on conversion results.
• Collaborate with Marketing on inbound routing, qualification criteria, and campaign follow-up.
• Work with RevOps to define SDR KPIs and keep Salesforce data clean and accurate.
• Segment and prioritize target accounts with Sales leadership using Clay and Apollo.
• Coordinate investor-network outreach through Sequoia, KP, and other partners; hold SDRs accountable to daily outreach targets.
• Establish a tiered, signal-based prospecting plan with RevOps and GTM tooling like Clay.
• Lead post-event follow-up motions to convert engagements into meetings.
• Run weekly 1:1s, pipeline reviews, and coaching sessions; leverage Gong for coaching insights.
• Serve as escalation point for high-value accounts and stay hands-on when needed.
• Report on team performance and pipeline contribution to sales leadership, highlighting risks and opportunities.
• Champion AI-driven approaches (e.g., Claude) to speed up research and automate reporting.

Skills

SDR leadership

Coaching

Data-driven

GTM strategy

Communication

ABM prospecting

Selling to technical buyers

Tools

Salesforce

Apollo

Clay

Gong

Outreach/Salesloft

Job description

Traversal seeks an SDR Lead to build and guide a high‑performing outbound sales development team targeting enterprise and technical buyers. You’ll own the strategy, messaging, and coaching, while staying hands‑on with reps to ensure predictable pipeline and high-quality meetings.

You will partner with Marketing, RevOps, and Sales to align on routing, KPIs, and account lists, using tools like Salesforce, Apollo, Clay, Gong, and Outreach. Compensation includes base salary, equity, and benefits.