SDR Growth Lead: Outbound, Playbooks & Pipeline

Documo Inc; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Documo seeks a results-driven leader to own and scale the sales development function in the United States. You will build qualification frameworks, messaging, and KPIs, and orchestrate the SDR-to-AE handoff to maximize pipeline quality and velocity.

You will design outbound campaigns across cold calling, email, social selling, and events while selecting and driving adoption of the SDR tech stack, including Salesforce.

Qualifications

• Experience leading SDR teams and scaling outbound programs.
• Strong ability to design and optimize qualification frameworks and KPIs.
• Demonstrated success enabling SDR-to-AE handoffs and coaching.
• Familiarity with Salesforce and SDR tech stack adoption.

Responsibilities

• Lead, manage, and scale Documo's sales development function.
• Set up qualification frameworks, messaging, KPIs, and SDR-to-AE handoff processes.
• Design outbound campaigns across cold calling, email, social selling, and events.
• Select, configure, and drive adoption of the SDR tech stack, including Salesforce.
• Guide SDRs to exceed performance targets and own pipeline metrics.
• Report pipeline metrics and coaching progress to executive leadership.
• Coach reps on research, messaging, prospecting calls, and objection handling.

Skills

Leadership

Sales strategy

Salesforce

Coaching

Tools

Outreach

Job description

Documo seeks a results-driven leader to own and scale the sales development function in the United States. You will build qualification frameworks, messaging, and KPIs, and orchestrate the SDR-to-AE handoff to maximize pipeline quality and velocity.

You will design outbound campaigns across cold calling, email, social selling, and events while selecting and driving adoption of the SDR tech stack, including Salesforce.