Outbound SDR Lead — Build, Coach & Scale Pipeline

Traversal; New York (NY); On-site; USD 200,000 - 275,000; Full time

Job summary

Traversal is seeking an SDR Lead to build and guide a high-performing outbound sales development team. You will own strategy, execution, and coaching to convert targeted accounts into qualified pipeline for Account Executives, while staying hands-on with your team.

You’ll set the outbound playbook, supervise a small pod of SDRs, and collaborate with Sales, Marketing, and RevOps to keep pipeline generation predictable and scalable.

Qualifications

• 1–3+ years of experience managing or leading an SDR/BDR team at a B2B SaaS company selling into enterprise or technical buyers.
• Track record of building or scaling outbound pipeline generation with specific playbooks or programs.
• Strong coaching instincts: can listen to a call or read a sequence and identify fixes.
• Familiarity with modern GTM stack and tooling; hands-on with Salesforce, Apollo, Clay, Gong, Outreach/Salesloft.
• Data-driven approach to setting targets, tracking conversion rates, and adjusting tactics.

Responsibilities

• Hire, onboard, coach, and manage a team of SDRs with clear activity, quality, and pipeline targets.
• Own the outbound playbook across email, phone, and social; refine based on conversion.

Skills

Coaching

GTM stack

Data-driven

Communication

Technical selling

Account-based selling

Tools

Salesforce

Apollo

Clay

Gong

Outreach/Salesloft

Job description

Traversal is seeking an SDR Lead to build and guide a high-performing outbound sales development team. You will own strategy, execution, and coaching to convert targeted accounts into qualified pipeline for Account Executives, while staying hands-on with your team.

You’ll set the outbound playbook, supervise a small pod of SDRs, and collaborate with Sales, Marketing, and RevOps to keep pipeline generation predictable and scalable.